1,000 Business Cards

Your business card should be attractive. It should look professional, be of standard size and weight, use color well, catch the eye, and be different enough from your competitors to make your card stand out but not so different that you seem out of touch.

Your business card should be legible. No tiny text. No crazy mish-mash of fonts. No crossed-out phone numbers or dingy food stains. Each word should be there for a reason, carefully chosen to given recipients a reason to remember you and encourage them to use your product or service.

This means that business cards should also be customer-focused. Though a business card contains your company name and contact information, its purpose is less about you than it is about showing your prospective customer that you understand their needs and that your company can meet them.

A business card design that is “good enough” may look little different than those used by others in similar professions. But if it goes beyond the typical business card to include information that reassures or informs prospects (such as testimonials, store hours, special services or solutions to common problems), it will certainly out-perform a fancier but less customer-centered card.

And let’s also “get real” about what a business card is, and what it can do. Yes, it’s a powerful marketing weapon. But c’mon, it’s a 2.5” by 3.25” bit of paper. No piece of paper, no matter how innovative or elegant, can override a prospects’ instinctive distaste of a salesperson who’s arrogant, uncaring, or completely clueless. You may find that people love your card and that you just can’t seem to keep enough of them in your wallet – but if you never hear from the people you give them to, there’s something wrong.

After all, there are plenty of superstar performers using bland, impersonal company-generated business cards with outstanding results.

In the hands of a personable and articulate company representative who really listens to what a prospective client wants, a “good enough” business card will outperform a graphic designer’s dream card every time.

Extending your copywriting and editorial services to clients is possible with the use of effective promotional tools like business cards. Business cards connect potential clients to you and also serve as an extension of your brand. Remember that your cards project an image to clients, so you should create your prints in the most professional and presentable way.

• Information: Give your clients many ways to reach you by including your contact number, email, website, and mailing address on your cards. An outdated business card is a surefire way to lose potential clients. So, make sure to provide accurate and complete contact information for your client’s reference.

• Proofread: Before heading to online business card printing, you must proofread your card’s content to ensure its accuracy. Proofreading also lets you avoid costly mistakes. Imagine the money and time that you will waste for re-printing your cards. So, do yourself a favor and double-check your business card’s information before having them printed.

• Quantity: Bring sufficient copies of your business cards anywhere you go, so you’ll always be prepared for random client interactions. Think long-term when reproducing your cards, because having enough copies is very beneficial for your future business transactions. Reproducing cards in bulk is very convenient with online business card printing services.

• Distribution: Let your business cards perform their job by handing them to potential clients. Your cards should not get stuck inside your wallet; distribute them to the right people.

Remember that business cards perform best with proper execution and utilization. So, you must ensure the quality and content of your cards to make them work to your advantage. Having them printed by an online business card printing company also lets you present your cards with confidence.